On October 29, 2018, nine hand-selected men’s lifestyle media gathered at Park MGM to explore Las Vegas and the SEMA Show with 2019 Toyota TRD Pro Series vehicles. The event included a full day on the SEMA Show floor, with visits to the Toyota and BFGoodrich booths, followed by an exciting evening at Baja 1000 Qualifying at Las Vegas Motor Speedway. The following day, the media group trekked to the desert where they switched vehicles every half hour during a full-day off-road trail ride in the Toyota TRD Pro Series vehicles on Wheeler Pass. Additionally, dining and entertainment experiences were hosted by MGM Resorts. Media were asked to share the experience on social media, and with their respective audiences once they returned from the Vegas Adventure.