Vegas Adventure with Toyota TRD Pro

Vegas Adventure with Toyota TRD Pro

On October 29, 2018, nine hand-selected men’s lifestyle media gathered at Park MGM to explore Las Vegas and the SEMA Show with 2019 Toyota TRD Pro Series vehicles. The event included a full day on the SEMA Show floor, with visits to the Toyota and BFGoodrich booths, followed by an exciting evening at Baja 1000 Qualifying at Las Vegas Motor Speedway. The following day, the media group trekked to the desert where they switched vehicles every half hour during a full-day off-road trail ride in the Toyota TRD Pro Series vehicles on Wheeler Pass. Additionally, dining and entertainment experiences were hosted by MGM Resorts. Media were asked to share the experience on social media, and with their respective audiences once they returned from the Vegas Adventure.

Event Videos

Comments

Great event format and good mix of people from varied publications. Everyone got along well, and I like the size of the group too, so everyone gets to know everyone else.

Paul StraussThe Awesomer

Had an absolute blast. Cant wait to do it again. Loved the trail ride. Perfect distance and level of difficulty. Beautiful place. You did an excellent job with the branding.

Greg BaugherSuburban Men

It was a great concept and lots of fun, got to meet a lot of cool people, media and brand representatives. Great communication, everything was planned very well. Hopefully we can do it again in the future.

Faisal AfridiUnfinished Man

Glad you were able to bring your group out to our exhibit and the Baja qualifiers. Thanks so much for including us in this. You put on a great event and we appreciate being a part of it.

Phil WatsonBFGoodrich Tires